Another topic that many experts have different ideas about is whether or not you need to look up traffic (and other) stats related to your niche of choice.
My stance is that yes, it can help, but if it’s going to confuse you and keep you from getting started, forget about it and just choose something you are interested in.
I can tell you right now that ‘how to make money online’ is a very lucrative niche. Keep in mind though, if you are not interested in helping people build their business, then it’s a bad idea to go into this industry. Why would you want to trade a job you don’t like, for a business you also don’t like? Why supplement your current income by coming home to a website about something you don’t care about?
Wow, that would suck!
Sure, now you say that you don’t care what you write about as long as it makes money. But what happens when your business isn’t making money? I’d be willing to bet that most people reading this book will need to work on their business for at least 3-6 months before even making their first sale, and maybe a year or more before turning a regular profit.
Are you willing to put in 12 months of work into a business that is not profitable, about a topic that you are not passionate about, let alone interested in?
For me, and for a lot of new online business owners, the first time around is like a trial run. We have to learn the ropes, see how to connect the dots, and then we can find our ‘big break’ somewhere down the road.
What are you worried about?
If you do build a website and find out that traffic isn’t great, it doesn’t mean you can’t make some money from your website.
ANY website can be monetized and profitable. Let’s say that worst case scenario you dedicate 6 months of your life to a website you are completely passionate about. You spend every waking hour building this site to be the most beautiful, most interesting, and most helpful resource in this niche.
But then you find out that traffic isn’t as great as you thought, and you only earn $100/month from it using general paid advertisements (like Google ads). Oh no, wasted effort, right? Wrong.
Now you can pay someone $25/article and have them publish 2x per month to the site to maintain it. You make $100, spend $50 in outsourcing fees, and pocket the other $50. Now you have a profitable business on your hands that runs by itself basically, and you can start site #2, with more knowledge and foresight.
This time around you have a better idea of some hot markets you want to go into, a good idea of how to get your pages ranked faster and where to target low competition areas of high traffic niches. Instead of taking 6 months to produce a website that makes $100/month, you take 4 months to create a website that produces $500 a month and still has potential to grow beyond that.
This is why I don’t want you to focus on traffic numbers while choosing your niche. Honestly, stuff like that will confuse a lot of you to the point that you won’t even want to get started. Understand that your first website might not be an instant success, and you can always regroup later as you gain more experience. Let’s move on.