Product Research

Product Research

Product + Website Quality

Don’t forget to check out the website and the stuff they are selling. 50% commissions on some trashy RC-cars with bad reviews on Amazon should not be a priority. Compared to 15% on a similar product with good reviews, a nicely designed site, and other perks for the customer like free shipping? I’d pick the latter any day.

Different products will have different ways of being sold. Some physical products may be listed with images, info, and customer reviews. Digital products may have a single sales page. Visualize what the purchase process will be like people you send to this website.

Remember, you can have an awesome website, but you still have to send them to the vendor! Sometimes, even if you have poorly designed site and mediocre content, just getting people to click over to a fantastic sales page is all you need to do to close the deal.

After all, you are not selling yourself or your business. You are selling stuff from other people, and that’s ultimately what’s going to matter most to the people spending money.

Find Related Products

Take some time to browse around for related products in related niches. Don’t bite off more than you can chew by broadening your niche too much, but it’s nice to see what’s out there.

For example, if you choose Hawaiian honeymoons as your niche, you can also look into things like diamond ring affiliate programs, hotel referral programs, plane travel affiliate programs, or even stuff related to wedding gift ideas. I mean, if you knew your friend was getting married and going to Hawaii for his honeymoon, couldn’t you get him and his wife something related to that? Silverware sucks. How about sky diving lessons off a volcano?!!

General Product Research

It’s actually pretty simple – just find products that you personally like, or that you think are selling well. You can look at other websites’ Top 10 lists, or on Amazon Top Sellers. Check the news for hot items, and see which ones might be able to fit in your niche.

Once you find a product you are interested in promoting, search for an affiliate program that will allow you to promote it. Some products will only be sold by one vendor, and it’s either “Yes” or “No” whether they have an available affiliate program. Other products will be sold by multiple vendors, and then you just have to choose which website/company you want to work with.

It’s OK to sign up to more than one affiliate program and promote competing companies side by side.

Personally, I find it easier to start off promoting just a few core products and focusing on that versus trying to re-create an ecommerce style website where everything is available on your site. However, I’ve seen people succeed with the second method too, just pumping out reviews of tons of items related to their niche.